Thursday, March 13 · Example briefing
One renewal is wobbling, and two trials are one nudge from paying.
MRR is up on the week, but the growth is hiding a support problem: every ticket in the last 8 days came from accounts on the seat-based plan.
What changed
Last 7 days · sample numbers
MRR
$8,420
▲ +$310 (7d)
Active trials
14
▲ +3 (7d)
Open tickets
9
▲ +4 (7d)
Weekly active
312
▼ -4% (7d)
Today's priorities
Ranked by what it costs you to ignore them
Why this matters
Third ticket in 8 days, all about the same seat-based invoice, and nobody on their team has logged in since Monday. The renewal charge runs in 34 hours — if it fails or gets disputed, you lose the account and the refund fight.
Reply to the open thread and offer to re-price the seats
Why this matters
All three connected a data source in their first session, which is the strongest paying signal you have — trials that also invite a teammate convert at roughly 3x. They have 4, 5 and 6 days of trial left.
Send the one-line teammate invite email
Why this matters
Four separate accounts have now complained about per-seat billing in 3 weeks. It stopped being one annoyed customer and became a pricing problem, and it is generating most of your support load.
Draft the flat-team-price option and pick a date
Churn risk
Accounts showing the cancel pattern
Why this matters
Usage down 41% in two weeks, three unresolved tickets, renewal in 34 hours. The pattern (silence + open ticket + renewal) is the one that actually predicts cancellation.
Reach out today, not after the charge
Why this matters
Their admin stopped logging in 19 days ago and only one of five seats is still active. Nothing is on fire, so this one will churn quietly at renewal unless someone asks why.
Ask what changed on their side
Revenue opportunities
Money already on the table
Why this matters
Both have been over the connected-tools limit for more than a week and neither has been asked to upgrade. They are already getting the value of the higher tier.
Send the upgrade prompt
Why this matters
They have paid four months in a row without a single failed charge — the group most likely to accept annual. Annual moves them off the monthly cancel decision entirely.
Offer annual with 2 months free
This is example data from a fictional SaaS.
Connect your own tools and tomorrow's briefing is about your business.