Churn & retention

Cancellation rate against its 7-day baseline, revenue lost, and the accounts most likely to go next on seiton.online.

Retention & Churn

Monthly churn is 3.2% (-0.5pp vs baseline).

Score

78 / 100

7-day

0

  • Overall Monthly Churn

    3.2%

    -13.5% vs 3.7%

Signals

  • Churn rate improved to 3.2%

    Monthly churn fell by 0.5 percentage points vs baseline (3.2% vs 3.7%).

  • Churn increased among Solo customers

    Solo plan churn increased from 3.1% to 4.4%.

    Review the self-serve onboarding and first-week activation for Solo signups.

Churn rate

3.2%
CHURN
As of 25 Aug, 2026rate

Churned MRR

$320
LOST
As of 25 Aug, 2026USD

5 customers lost · Solo plan churns at 4.4%

$357/mo at risk

AccountRiskMRR

Northwind Labs

ops@northwind.test

Three billing tickets, no login since Monday, renewal in 34 hours

Critical

$249/mo

11 days inactive

Reach out

Harborline

founders@harborline.test

Solo-plan usage dropped after the last invoice

High

$79/mo

8 days inactive

Reach out

Kindling Studio

hello@kindling.test

Activated Stripe, never invited a teammate

Medium

$29/mo

6 days inactive

Reach out