Attribution
86% covered
By channel
Organic search$9,680
Direct$5,420
Referral$3,860
Social$2,480
Top pages
/$8,640
/pricing$6,120
/blog/mrr-drop$3,180
Revenue & profitability
MRR movement, attribution by channel, and operating margin after infrastructure and software costs.
Monthly recurring revenue
$24.8k
As of 25 Aug, 2026USD
New customers
27
As of 25 Aug, 2026accounts
Revenue Health
MRR grew +8.4% to $24,820 vs the 7-day baseline, with 1 failed payment.
Score
92 / 100
7-day
+8
Monthly Recurring Revenue
$24,820
+8.4% vs $22,900
Failed Payments
1
-50.0% vs 2
Refunds
$49
-38.0% vs $79
Signals
MRR Expanded by 8.4%
MRR increased by $1,920 compared to the baseline ($24,820 vs $22,900).
Payment collection running smoothly
Failed invoices fell from 2 to 1.
Estimated Profitability
Estimated operating margin is 91.2%.
Score
100 / 100
7-day
+1
This month
91.2%
Operating margin · 98.3% gross
- Revenue (MRR)
- $24,820
- Infrastructure
- $420
- Software
- $610
- Other
- $1,150
- Monthly costs
- $2,180
- Estimated profit
- $22,640
Monthly costs
Name each cost, change the amount, or drop a line. Margin updates as you go.
- $/mo
- $/mo
- $/mo
Sample session only — these numbers are not saved.
Signals
Estimated operating margin is 91.2%
Estimated at 91.2% — $22,640 before tax and wages, from the expenses you have recorded.