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Dashboard tour

Six pages per project, each answering one question. The overview decides what to do; the rest exist so you can check the decision.

Overview — what deserves this morning

The landing page of a project, in three layers: Today is the decision, Live Pulse and the dimension panel beside it are the diagnosis, and key metrics are the evidence. Every Today item links to the page that proves or disproves it.

The Today card listing three items with severity and an action link each — Today. At most a handful of items, each with the one action that resolves it — and a quiet state that says so when nothing is wrong.

Today is a selection, not a feed. When nothing is urgent it says so and moves recent changes into "worth knowing".
Live Pulse carries the composite score, the 7-day trend, confidence, and how many dimensions are actually monitored.
Key metrics — MRR, churn, visitors, organic, errors — each with its window and its delta against the baseline.

Analytics — where traffic comes from

First-party traffic for the selected period, from the Seiton snippet (or GA4 when the snippet is not installed). Sessions, bounce rate and session time are derived at read time from raw events, so definitions can change without rewriting history.

Traffic and conversion: visitors, pageviews, channels, locations, systems and goals — Traffic & conversion. Channel, referrer, campaign and keyword on the left; pages, locations, systems and goals below.

Channel is classified from UTM values first, then the referrer host — Direct, Organic, Paid, Social, AI assistant, Email, Affiliate, Referral.
Sessions split a visitor's events wherever they went quiet for 30 minutes. Bounce rate is single-pageview sessions over sessions.
Funnels, journeys and crawler traffic are shown as unavailable rather than filled with estimates — a browser tracker never runs for a bot.

Revenue — MRR, attribution and margin

Everything the billing source reports, plus what it took to earn it. Attribution joins paid customers back to the channel and landing page that brought them, using the visitor id you attach at checkout.

Revenue and profitability: MRR, new customers, attribution by channel, estimated profitability — Revenue & profitability. Monthly costs are editable in place — margin and the profitability dimension update as you type.

Estimated profitability needs your costs

MRR comes from billing. Infrastructure and software costs do not — add them in the Monthly costs panel (or through the API) and the operating-margin dimension starts scoring.

Churn — who is leaving, and who is about to

Cancellation rate against its baseline, the revenue that left with it, and the accounts most likely to go next — with the reason each one is flagged.

Churn and retention: churn rate, churned MRR and the at-risk account table — Churn & retention. At-risk accounts carry the evidence behind the risk, not just a score.

SEO — organic performance

Search Console clicks, impressions, average position and click-through rate, plus the queries that gained or lost the top ten. Domain rating is tracked separately on its own cadence.

Search performance: domain rating, top landing pages, organic clicks and ranking movement — Search performance. Search Console lags two to three days at Google's end — the gap at the right edge is theirs, not a sync failure.

Integrations — the sources behind everything above

Grouped by category slot, with the connection status, the freshness of the last sync, and the reason a provider is blocked when it is. Full detail on the Integrations page.

Settings — per project, and per account

Project settings sit under the project; account settings are one level up and apply everywhere.

Panel	What it holds
General	Domain, timezone, the tracking snippet, and the danger zone.
Dashboard	What the project overview shows by default.
Revenue	The billing provider for this project and its key preview.
Team	Teammates on this project and pending invites.
Import	Bring historical analytics in from an existing tool.
Reports	Email briefing recipients, delivery time, and Send briefing now.
Alerts	Slack, Discord, webhook and email channels, and which severities each gets.
Widgets	Public badges you can embed on your own site.
API / MCP	Scoped sei_ tokens for this project.
Exclusions	Paths and IPs that should never count as traffic.
Security	Sessions and access for the project.

The panel is chosen by the URL (?tab=reports), so every link into a specific tab is bookmarkable. Account-level settings live under Preferences: profile and theme, the founder profile, and account-wide API tokens. Billing — plan, invoices, cancellation — is its own page.

Quickstart

Health score

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