Product analytics
Google Analytics 4
Acquisition and traffic from Google Analytics 4 when the first-party snippet is not installed.
At a glance
- Category
- Product analytics
- Required
- Optional
- Auth
- OAuth
- Powers
- Growth
- Freshness
- Stale after 12 hours
- Webhook
- None
- Scopes
https://www.googleapis.com/auth/analytics.readonly
Connect it
- 1Press Connect on Google Analytics 4 and sign in with a Google account that can read the property.
- 2Grant the read-only Analytics scope — it is a separate consent from Search Console even when the same Google project is behind both.
- 3Choose the GA4 property for this site.
Worth knowing
- GA4 does not feed Product Health. It owns traffic only while the Seiton snippet has no data.
Disconnecting
Disconnect from the Integrations page. Seiton deletes the stored credentials, removes any webhook endpoint it created in your account, and strips the fields this provider owned out of your snapshots — those metrics go back to insufficient data rather than freezing at their last value.
Revoking the token or OAuth grant inside Google Analytics 4 works just as well and stops reads immediately. The connection then shows as revoked on the next sync, with the reason.